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Email Marketing Statistics: How Consumers Feel about Emails

Most e-mail advertising records roundups are notable if you want to understand how your open prices evaluate to the industry average or find a new excellent practice to replicate.

But they hardly ever find patron expectancies from e mail advertising and marketing or a way to use statistics in a cost-pushed e mail advertising campaign.

Don’t fear, though. I’m here to shake things up.

My group and I surveyed 1000 humans to find out how they experience approximately emails—and I spill everything in this text. You’ll learn about electronic mail utilization behavior, their favored niches, and, crucially, what they reflect onconsideration on AI-generated email content.

So, in case you’re ready to create more applicable, engaging, and profitable e-mail campaigns, allow’s dive in.

Key Takeaways

Most customers test their emails some instances an afternoon. Almost one in five human beings check them multiple times according to hour!

People sign up for emails to learn about ability promotions, get reminders of upcoming occasions, and study extra about brands and a primary-time offer.

The 3 most famous industries for email are shops, amusement, and fitness and well being.

Younger purchasers suppose numerical headlines like “60% off” are greater attractive. Older customers choose exclusivity. Women additionally select numerical headlines, at the same time as men opt for distinctive gives.

Over half of (53.2 percent) of consumers say they are able to’t stumble on AI-generated e-mail content. Even if they can, 38.89 percentage don’t care about its presence, and 35.68 percentage find it irresistible.

Make your email advertising campaigns extra powerful by way of segmenting your target market and personalizing emails, the use of attractive gives to get greater subscribers, and having AI gear create enticing replica in seconds.

Our Methodology

To discover what consumers consider e mail, we surveyed 1,000 humans inside the U.S., across all age organizations and demographics, who perceive as likely to subscribe to email newsletters and other varieties of content from the businesses and brands they comply with.

Here’s what we located.

Consumer Email Habits

Let’s kick matters off by means of discussing the pinnacle client options for electronic mail advertising and marketing:

How frequently do customers take a look at e-mail?

How do they test e mail?

What sort of gives do they care about?

That manner, you could supply subscribers what they want!

How regularly do purchasers take a look at their email?

Consumers take a look at their electronic mail a heck of loads.

Our research indicates that sixty one percent of customers are probable to test their email some instances according to day.

Almost one in 5 human beings (18 percentage) test their e-mail more than one instances in keeping with hour.

It received’t come as a marvel, then, to learn that the majority test their e-mail on a cellphone, with 89% of respondents deciding on this as their preferred approach.

They test their emails at all times of the day, too:

28 percentage stated Early morning (earlier than nine am)

27 percentage stated Late morning (9 am –12 pm)

21 percentage stated early afternoon (12 pm – three pm)

That’s right, it doesn’t rely if you send your email in the morning or the afternoon! But I advise testing exceptional instances of day along with your specific target audience to peer what they choose, with a purpose to assist you power greater fulfillment along with your electronic mail marketing campaigns.

Why do customers sign on for emails?

Whether you’re going for walks electronic mail advertising and marketing for ecommerce stores or just about every other business, it helps to realize what motivates humans to subscribe.

Our studies suggests that the four most popular reasons humans sign up on your emails are to:

Know about potential promotions and deals

Get reminders of upcoming events

Learn more approximately brands

Get a first-time provide cut price

Remember these motives whilst crafting your electronic mail signal-up CTA to make it as enticing as viable.

Which industries do clients care approximately maximum?

Our survey observed that the pinnacle three maximum famous industries human beings get hold of emails from are:



Health and well being

That’s tremendous information if you run electronic mail advertising for e-commerce shops.

But the top industries change depending on who you ask. For instance, whilst we requested folks that said they make a buy from emails either regularly or very regularly, we determined they signed up for emails from barely extraordinary industries.

For those high-reason customers, the top 3 industries were:

Technology (suppose important tech producers and organizations)

Travel and hospitality + health and wellness (this was a tie for second)


The super component approximately this institution of clients is that despite the fact that they don’t remember signing up to get emails from your enterprise, 41 percent might nevertheless look to peer if your emails provided cost or use to them.

Demographics and Email Preferences

Now, let’s look at how e-mail preferences differ in demographics like age and gender.


We asked a number age groups (16-24, 25-34, and 35-54+) which e-mail concern traces would maximum in all likelihood get them to open an e mail.

Both the sixteen-24-year-olds and the 25-34-year-olds — more youthful consumers, in other words — said a variety of-based totally headline like “60% off ALL spring styles” became the most attractive.

The 35-54+-12 months olds desired an exclusivity-based issue line like “Exclusive provide”.


You won’t be amazed to hear that ladies and men join up for emails from special industries.

For men, the pinnacle three industries are:



Entertainment and occasions

For women, the top 3 industries are:



Health and health

Men and women additionally decide on distinctive concern traces.

Women prefer numerical offers, while guys opt for exclusivity.

If you didn’t already realize, this studies suggests why segmenting emails is so crucial. Splitting your e-mail listing into separate businesses (primarily based on age, gender, or something else absolutely) lets in you to personalize issue lines and email content material.

If you phase by gender, try focused on guys with distinct gives (just like the image above) and women with numerical gives.

AI and How It’s Changing Emails

The explosion of generative AI equipment manner creating client-centric email campaigns is quicker and simpler than ever.

You can use gear like ChatGPT and Bard to:

Create engaging concern lines

Craft your electronic mail frame reproduction

Brainstorm gives and discounts

Edit your replica

If you’re the usage of those AI equipment to create electronic mail campaigns, you’re probable wondering whether or not consumers can spot AI content material and if they care approximately it.

Don’t fear, we’ve already asked the question and tallied the solutions.

Most humans can’t spot AI-generated e-mail content and don’t care in case you use it

Over half (53.2 percent) of humans say they are able to’t hit upon AI-generated content material in emails.

The accurate information is that even if your readers can locate AI content material to your emails, they in all likelihood won’t care approximately it.

When we requested consumers how they feel about the presence of AI content material in emails:

38.89 percent say that the presence of AI-generated content material in emails makes no difference to them

35.68 percent say they just like the presence of AI-generated content material and sense it is an overall advantage

25.43 percentage do now not like AI content material and can unsubscribe from emails due to it

Younger Consumers Are More Likely To Spot AI Content

When we broke down responses by way of age and gender, there was a close to 50:50 cut up in all age companies on whether they might stumble on AI copy.

Younger age groups skewed towards yes (they may detect AI copy). Whereas most (65 percentage) purchasers aged 45 or older couldn’t tell if emails have been AI-generated.

More ladies (56 percentage) stated they couldn’t locate AI content, and guys had been almost an even break up (50.45 percentage said yes and 49.55 percent said no).

Build Your Email Strategy

Want to turn my insights into excellent practices for e mail marketing?

Here’s how I assume you could put into effect my survey’s findings when creating purchaser-centric email campaigns.

Segment your target market. My survey suggests that relying on demographic factors, people need various things out of your email. So, use e mail segmentation to boom open fees, lower unsubscribers, and increase ROI.

Give your visitors a cause to join your e mail. Given that your electronic mail listing generates $36 for every $1 spent constructing it, it’s well worth doing almost some thing to get human beings to sign up. So, offer new visitors a shopping discount if they subscribe or trade their electronic mail for a gated asset like a whitepaper.

Use AI as a great deal as you like. My studies clearly suggests maximum consumers can’t inform if you’re using AI. If they are able to, they probable don’t care. I’d take that as a green mild to use specialist AI email tools like Copy.Ai and Mailmeteor to jot down killer concern strains and frame reproduction in a flash. And of direction, have a human confirm it is good to move before hitting that schedule button!


These e mail advertising data shine a light on how clients use electronic mail in 2024 and display just how first rate email is as a marketing channel. It’s a hotline into your purchasers’ lives. Given how frequently they test their emails, you may get in touch with them and get a reaction day or night time.

It’s even better now with the upward push of AI. You not should create emails from scratch. Open up ChatGPT or your choice of AI Writer and create dozens of e-mail campaigns in mins.


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