Link Building Strategies and Resources for Busy Marketers

The pages where you build links, specifically the quality and authority of those pages, play a key role in determining how high you’ll rank in search engine results.

Blogging is an obvious way to get backlinks to your website. However, there are plenty of other proven ways to build the best links and raise your ranking in the SERPs.

This blog post will show you 13 fool-proof link building strategies you can put to work today. They’re especially helpful for busy marketers who have a lot on their plate and want to stay mindful of their standing with search engines.

What Is a Link Building Strategy?

Link building strategies refer to the techniques marketers and SEOs use to get other websites to link back to their own.For example, if you run an e-commerce site that sells camping gear, you could write a blog post about camping safety precautions. Other websites that discuss safety issues may then link to your blog post so their users can find more information on the topic.

Why are Link Building Strategies so Important?

Link building is important for search engine optimization (SEO). It’s one of the major factors search engines use to determine rankings, meaning who gets the first-page search result.

In fact, pages in the top spot in the Google SERPs have an average of 3.8 times more backlinks than the pages in spots 2-10.

When deciding how to rank your website, Google, Bing, Yahoo, and other search engines look at how many links lead to your site (and the quality of those links).

The more high-quality, trustworthy, and authoritative sites linking to you, the higher your blog posts and sales pages will appear on search result pages.

Beyond that, links to your website help users find your site and can increase traffic and trust. After all, users are more likely to trust you if other sites think you know what you are talking about.

13 Link Building Strategies for Marketers

In a 2020 survey taken by more than 800 professional SEOs, nearly 40 percent of respondents said they spent over $1000 per month on link building.

But what strategies, specifically, should you invest in? And how do you get high-quality links from other websites? By following my link-building strategies.These are the strategies I’ve used over the last ten years to build up Neil Patel Digital and become an authority in the digital marketing space.

Experiment and find a strategy or strategies that work best for you and your business.

Use Strategic Guest Blogging

Is guest blogging dead? Yes and no.

The old way of mass guest blogging just for links is dead. You don’t want to post an article on a site that’s not relevant to your niche and has zero authority just to get a backlink.

That style of guest blogging won’t cut it. The search engines are smart and can see you’re not guest blogging to add value.

However, in a 2021 survey, 60 percent of the bloggers who responded said they write between 1 and 5 guest posts a month.

If you want to reap the rewards of guest blogging, you need to be strategic and authentic. Make sure you’re creating a unique piece of content for the other site (for example, a case study) and that the site is relevant, authoritative, and attracts your audience.

When you guest blog selectively, you’ll reap the rewards of higher rankings, increased traffic, and qualified leads.

Create and Distribute Infographics

56 percent of companies use infographics, and 84 percent of those who use them find them to be effective. That’s because infographics still work today and can play a vital role in your link building strategy.

The good thing about infographics is you’ll continually generate organic traffic to your blog and earn quality links without even asking for them.

Get Active on Social Media

Ahrefs recently completed a link building case study. They got links from five different states for which they hadn’t done any outreach due to their social media efforts.

Social media networks have revolutionized marketing and can be a huge boon for your link building plan and guest post efforts. If you’re not active on social media, then you’re doing your brand a disservice.

Become active by sharing new posts, images, and updates. Help your fans find what they want to see by sharing it in more places using social media.