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Link Building Strategies and Resources for Busy Marketers

If you’re building a link building strategy, it’s important to know that it won’t be instant. It’s a gradual process—at least, if you do it right.

That said, Brian Dean of was able to grow search traffic by 110 percent via a link building strategy known as the “skyscraper technique.”

The pages where you build links, specifically the quality and authority of those pages, play a key role in determining how high you’ll rank in search engine results.

Blogging is an obvious way to get backlinks to your website. However, there are plenty of other proven ways to build the best links and raise your ranking in the SERPs.

This blog post will show you 13 fool-proof link building strategies you can put to work today. They’re especially helpful for busy marketers who have a lot on their plate and want to stay mindful of their standing with search engines.

What Is a Link Building Strategy?

Link building strategies refer to the techniques marketers and SEOs use to get other websites to link back to their own.For example, if you run an e-commerce site that sells camping gear, you could write a blog post about camping safety precautions. Other websites that discuss safety issues may then link to your blog post so their users can find more information on the topic.

Why are Link Building Strategies so Important?

Link building is important for search engine optimization (SEO). It’s one of the major factors search engines use to determine rankings, meaning who gets the first-page search result.

In fact, pages in the top spot in the Google SERPs have an average of 3.8 times more backlinks than the pages in spots 2-10.

When deciding how to rank your website, Google, Bing, Yahoo, and other search engines look at how many links lead to your site (and the quality of those links).

The more high-quality, trustworthy, and authoritative sites linking to you, the higher your blog posts and sales pages will appear on search result pages.

Beyond that, links to your website help users find your site and can increase traffic and trust. After all, users are more likely to trust you if other sites think you know what you are talking about.

13 Link Building Strategies for Marketers

In a 2020 survey taken by more than 800 professional SEOs, nearly 40 percent of respondents said they spent over $1000 per month on link building.

But what strategies, specifically, should you invest in? And how do you get high-quality links from other websites? By following my link-building strategies.These are the strategies I’ve used over the last ten years to build up Neil Patel Digital and become an authority in the digital marketing space.

Experiment and find a strategy or strategies that work best for you and your business.

  1. Use Strategic Guest Blogging

Is guest blogging dead? Yes and no.

The old way of mass guest blogging just for links is dead. You don’t want to post an article on a site that’s not relevant to your niche and has zero authority just to get a backlink.

That style of guest blogging won’t cut it. The search engines are smart and can see you’re not guest blogging to add value.

However, in a 2021 survey, 60 percent of the bloggers who responded said they write between 1 and 5 guest posts a month.

If you want to reap the rewards of guest blogging, you need to be strategic and authentic. Make sure you’re creating a unique piece of content for the other site (for example, a case study) and that the site is relevant, authoritative, and attracts your audience.

When you guest blog selectively, you’ll reap the rewards of higher rankings, increased traffic, and qualified leads.

  1. Create and Distribute Infographics

56 percent of companies use infographics, and 84 percent of those who use them find them to be effective. That’s because infographics still work today and can play a vital role in your link building strategy.

The good thing about infographics is you’ll continually generate organic traffic to your blog and earn quality links without even asking for them.

  1. Get Active on Social Media

Ahrefs recently completed a link building case study. They got links from five different states for which they hadn’t done any outreach due to their social media efforts.

Social media networks have revolutionized marketing and can be a huge boon for your link building plan and guest post efforts. If you’re not active on social media, then you’re doing your brand a disservice.

Become active by sharing new posts, images, and updates. Help your fans find what they want to see by sharing it in more places using social media.

When you get active on social media, you can easily boost engagement, even if you’re new to it. Consequently, you’ll expose your brand and site to more people who could share your best posts with their target audience.

This will improve your link profile and bolster your visibility overall.

See also:

How to Boost Your Social Engagement (Even if You Have No Idea What You’re Doing!)

16 Elements of High-Converting Facebook Pages That You Can Copy

  1. Use Resource Links From Trusted Sites

It’s time to start using resource links from trusted sites. A resource is like a guide that you create or compile for your target audience.

Some authority sites and blogs like Forbes, Entrepreneur, Huffington Post, Jeff Bullas, Social Media Examiner, and Copyblogger have resource pages that you could tap into as you’re creating yours.

If a leading site in your niche has compiled a list of blogs in your industry, their visitors can more easily find what they’re looking for.

Here’s an example from Copyblogger.

If you can create an even bigger resource article than the one above, you’ll get more backlinks. You can expand yours to 25, 50, or more.

Here are some fresh headline ideas that you can model for your resource:

25 Copywriting Blogs That Will Make You More Money

50 Copywriting Blogs You Didn’t Know Existed

27 Copywriting and Content Marketing Blogs That Will Send You Free Traffic

This kind of resource can be a great tool for a marketing team. After it’s written, get links through email outreach. Send a simple email to all of the people whose blogs you included.

I once sent emails to 30 bloggers whom I referenced in my resource post. Twelve of them linked to my resource page within ten days, and I got lots of social love.

Email outreach tends to work better than the typical broken link or link request email because you’ve linked to them first.

You’ve established a certain level of trust, and you’ve shown some appreciation to them as well. They’ll be more inclined to reciprocate your generosity by linking to your web page.

  1. Leverage the Broken Links Strategy

According to a Semrush study, 42.5 percent of websites have broken links. You can capitalize on this with the broken link strategy.

The broken link strategy may be the best way to go if you’re too busy to write content for your blog or a guest post.

As a busy marketer, I know you’ve got limited time to write content. That’s one reason why a large number of B2C content marketers struggle to create engaging content for their customers.

How does broken link building work?

This link building strategy is simple: Find pages on blogs with dead links (links that no longer work) and suggest replacing the broken link with a link to similar content on your own site.

If I linked to a particular web page from my Neil Patel blog and found the links to be dead, I could easily replace it with another relevant and high-value resource. If that high-value page belongs to you, that’s both search engine optimization juice and a valuable link.

There are several in-depth guides to help you understand the concept of broken link building and how to get it right the first time. You’ll find these resources really helpful:

The Black Belt Broken Link Building

Don’t Let it Rot: 5 Strategies to Leverage Broken Links

How To Use the Broken Link Strategy to Get Links

  1. Grow Your Personal Brand

One of the top link building strategies is growing your brand. Your brand evolves from your thoughts, then begins to express itself externally.

When it comes to link building that works, recognize that people will naturally link to you as your personal brand grows.

What do I mean by that? Let’s pause for a moment here.

While different definitions might circle through the marketing world, a natural link is a link that’s a) editorially earned, and b) organic in the context it appears.

It’s not part of a sponsorship or paid in any way. Often, a natural link gives credit where credit’s due, and it’s something every pro blogger should be after.

I’ve watched how powerful a natural link can be. Whenever I publish a new blog post, within 24 hours, I usually see new links from authority blogs.

Earning that comes back to the quality of your content and your brand. In a sense, your brand represents you. My definition of a brand is “your representative when you’re not there.

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