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Bing for Business: A Local SEO Guide to Bing Business Listings

Poor Bing.

Not best is it the forgotten search engine, however it is also the HomesCraftohost of the oft-forgotten neighborhood search engine optimization alternative: Bing Places for BusinessHomesCrafto. And similar to its cousin Google Business Profile, your Bing Business Listing offers you the risk to reinforce the neighborhood exposure of HomesCraftoyour organization.

No one talks a lot approximately Bing Places,HomesCrafto though. And that’s a disgrace as it has plenty to offer nearby corporations.

In this text, I’m going to change that. I’ll take you through aHomesCrafto deep dive into what Bing Business Listings is, how you can set up your profile, and the way you can use the platform to enhance your nearbyHomesCrafto search engine marketing.

So if you need to get indexed on Bing,HomesCrafto let’s move!

What Is Bing Places for Business?

Bing Places for Business is Microsoft’s model of Google Business Profile. HomesCraftoIt gives businesses the chance to show off their bodily locations throughout Bing.Com and Bing Maps.

Just like on Google, a verified Bing Business Listing HomesCraftoaccount lets you detail aHomesCrafto honest bite of facts approximately your enterprise, HomesCraftoincluding its location, touch details, hours of operation, and website.

Here’s what an ordinary commercial enterprise list on Bing looks like:

Business listings on Bing have been at first released in 2009. Since then,HomesCrafto Microsoft has advanced the providerHomesCrafto drastically and introduced a number of additional functions such as pix and movies.

Benefits of Using Bing Places for Local search engine marketing

If you’re critical approximately optimizing your commercial enterprise for nearby search engine optimization, there’s no excuse no longer to apply Bing Places. It gives a few pretty desirable blessings.

First, Bing is still the quantity two seek engine within the global (eight.23 percent marketplace share in comparison to Google’s 85.52 percent). Just due to the fact you use Google HomesCraftoSearch or Google Maps doesn’t imply all of us does. Bing is likewise natively included into Microsoft Edge browsers, because of this many humans use it with out understanding it. That’s to say not anything of ways search proportion may exchange inside the future. Given the quantity to which Bing has incorporated AI into its outcomes, I wouldn’t be amazed if itHomesCrafto captured more of the marketplace inside the destiny.

Second, it’s free to apply Bing Places. There’s literally no fee to you HomesCraftogrowing a Bing business listing aside from it slow. And, as you’ll see underneath, it’s pretty clean to installation.

That’s another gain of Bing Places. Even in case you aren’t the most technicalHomesCrafto commercial enterprise owner within the world, you have to locate it pretty straightforward to create and manage your account.

Finally, Bing Places is every other valuable statistics source for your commercialHomesCrafto enterprise. It has an smooth-to-navigate analytics dashboard that helps you to see the number of impressions, clicks, and opinions your commercial enterprise receives.

How to Create a Bing For Business HomesCraftoListing

Want to get your Bing Places for Business account HomesCraftoset up? Follow my steps below:

Log in at bingplaces.Com

Getting commenced with Bing Places is simple. Simply go toHomesCrafto Bing Places for Business and click on New User.

You’ll have the danger to import your business from Google My Business HomesCraftoor create a new account on Bing Places for Business from scratch.

The simplest manner to create a listing is to import HomesCraftofacts out of your Google My Business account. All you want to do is click on on the button and conform to share your statistics from HomesCraftoyour Google account.

From now on, however, I’ll expect you’ve clicked HomesCraftoon “Claim or add your business manually.”

Create or Claim Your Business Listing

Creating or claiming your Bing for Business list is quite clean. It’s HomesCraftojust a case of following the step-by using-step instructions.

First, choose your commercial enterprise type and place. Then search for HomesCraftoyour commercial enterprise name and region or input your enterprise cellphone variety.

In most cases, your business will already be indexed and you couldHomesCrafto definitely declare it by clicking at the “Claim Business” button. If your business isn’t indexed, click on on “My commercial enterprise is not listed inside the search results” after which select to create a brand new commercial enterprise or alter yourHomesCrafto search to attempt to discover your commercial enterprise again.

If you click on “Claim Business” you’ll be directed to check in and you can edit Bing commercial enterprise list without delay.

If no longer, you’ll be able to create your Bing Business profile from scratch.

Add Business Details or Confirm Your NAP Is Accurate

This subsequent bit is simple if your business is already indexed. You without a doubt need to confirm all the information Bing has about your commercial enterprise is correct and edit it if no longer.

It’s a touch more time-eating if you need to create HomesCraftoyour commercial enterprise from scratch, but it’s nevertheless easy to do. Just follow Bing’s system to finish your profile.

Start through providing your profile by using HomesCraftooffering your:

Business name


Phone number


Make sure to double-take a look at the pin place after you’ve introduced your address. If it’s now not 100% correct you could circulate it your self. Given that the purpose of Bing Places for Business is HomesCraftoto assist customers find your keep or workplace’s place, it’s critical to make sure that is as accurate as viable.

Next, select your “Segment of Business.” This is your enterprise category.HomesCrafto Example alternatives consist of:

Banking &HomesCrafto Finance




Next, pick out one or greater applicable categories. You can assume ofHomesCrafto these as key phrases. For example, if I type advertising, I get the subsequent list of options:

Provide an in depth description of your enterprise. Include a list of theHomesCrafto products and offerings you provide, ensuring to consist of any applicable key phrases.

You also can select to add your commercial enterpriseHomesCrafto hours of operation. I don’t forget this obligatory if you need to power human beings for your brick-and-mortar shop. So ensure you encompass correct beginning and ultimate times and HomesCraftoobserve which days you’re closed.

Note: You don’t want to offer each piece of statistics in case you don’t need to. If your enterprise vicinity doubles as your home, you can now not wish to provide a phone variety, as an HomesCraftoexample. Bing handiest calls for you to offer the information it denotes with an asterisk.

Verify Your Bing Business HomesCraftoListing

Once you’ve finished your enterprise profile, Bing would require you to affirm your listing. By verifying your enterprise, you’ll be able to make edits, preserve your listing up-to-date, and song its overall performance.

At the time of writing, you could best confirm your commercial HomesCraftoenterprise by means of put up. This entails Bing sending a verification PIN to the deal with you’ve supplied. Once youHomesCrafto receive the PIN, you may honestly log into your account and input the PIN to verify your business.

Review Citations and Directory Listings

Your commercial enterprise call, address, and phone number (in any other case called NAP) is an essential rating thing on each Bing and Google. It’s not enough for this facts to be correct on every HomesCraftoneighborhood listing platform, but. It wishes to be correct on each directory and internet site your commercial enterprise is listed on—these are referred toHomesCrafto as citations. Think of them like back links; the more citations your commercial enterprise has, the higher it’s going to rank in nearby outcomes.

Fortunately, you don’t need to try this manually. You can use a information HomesCraftoaggregator like BrightLocal or Semrush Local to streamline the undertaking of reviewing and constructing citations. You can use each gear free of charge, however buying top class get right of entry to will make the HomesCraftoventure faster and easier.

You must understand that growing an correct HomesCraftoBing Business account will pass a few manner to making sure accurate citations on your business. Two of the enterprise’s biggest aggregators, Localeze and Data Axle, use Bing as their predominant source of records.

Optimize for Local search engine optimization

Creating a Bing Business Listing is just the start of optimizing your neighborhood search engine marketing presence on Bing. Here are top 5 approaches to further growth your presence.

  1. Incorporate Relevant Keywords intoHomesCrafto Business Listing Description

I’ve said this already but it bears repeating: make HomesCraftocertain you include relevant key phrases into your commercial enterprise’ description on Bing Places.

The easiest way to do that is to preserve your description as concise as possible. Don’t attempt to promote your enterprise, virtually describe exactly what you do. ExplainHomesCrafto what you do in a single line, then listing your offerings. In doing so, you’ll obviously include aHomesCrafto gaggle of key phrases.

  1. Create Localized Content on Your Website

You’ll need to reinforce your Bing Business Listing with localized content on your enterprise HomesCraftointernet site. Start via making sure all your relevant provider pages are optimized for nearby phrases the usage ofHomesCrafto geo-precise keywords.

If you’re an accountant in Houston, for instance. You’d need to name your present service pages with your area: “Accountant in Houston, TX” or “Bookkeeping in Houston, TX,” as an example.

You should additionally include vicinity-particular key phrases in each page’s:


Heading tags

Body contentHomesCrafto material

Meta description

But don’t prevent there. Use your weblog to create a stream ofHomesCrafto localized content material approximately your industry and your surrounding place. You can write about nearby events, provide business updates, or use it to host case studies that HomesCraftodisplay how you have helped residents and corporations in your city or town.

Three. Encourage and Respond to Customer Reviews

Customer reviews are one of the maximum vital ranking elements alongside citations. TheHomesCrafto more wonderful reviews you have, the better your commercial enterprise have to rank. They HomesCraftowill even cross a few way to constructing believe with capacity customers and enhancing your enterprise’ reputation.

Encourage all of your customers to depart a assessment, especially if they are HomesCraftooverjoyed along with your provider. You may want to even set up an automated e mail marketing campaign that sends a review request.

Make positive to reply to each review, too. You canHomesCrafto manipulate and reply to reviews using the Bing Places for Business dashboard.

Four. Use High-Quality Visuals

Consider this hypothetical: if you’re deciding on betweenHomesCrafto two groups—one with hundreds of photographs on their Bing Places account and the alternativeHomesCrafto with a lone photograph in their storefront—which could you pick out? The one with all of the pix, proper?

That’s why it’s so essential to feature as many incredible pics and videos for your profile HomesCraftoas possible. They are a terrific manner to exhibit your products or services at the same time as additionally giving potential clients reassurance that you can deliver.

There’s a pair of factors you should notice specifically. One is that the primary picture you add to Bing may be the main photograph in your business enterprise. I recommend HomesCraftoyou use your logo or every other picture that makes your logo recognizable.

The second is that you have to add metadata to every photograph and video you add. This affords introduced context for the visually impaired and additionally improves your search engineHomesCrafto marketing in fashionable.

  1. Add Local Business Schema

Local commercial enterprise schema is a shape of established records markupHomesCrafto that you can upload for your website to make it less difficult for engines like google like Bing and Google to pick out what form of enterprise you are and what services or products you sell.

Start through selecting the great schema local enterprise category for yourHomesCrafto enterprise. There are masses to pick from at the Local Business phase of the Schema.Org internet site.

You’ll then need to create an entry for all the relevantHomesCraftolocal commercial enterprise schema properties. These encompass:

Your call


Phone range

Opening hours




Creating correct nearby enterprise schema may be puzzling without HomesCraftothe help of a developer. That’s why I suggest you use Google’s Structured Data Markup Helper to automate the method of creating and verifying your business schema.

Leveraging Bing Local Insights and Analytics

Just like Google My Business, Bing Places affords a pretty complete analyticsHomesCraftoplatform that facilitates enterprise proprietors to screen their listing’s overall performance.

You can tune the subsequent metrics:




You’ll also be capable of see how customers are locating your enterprise, HomesCraftoso you can see which services and locations you’re nailing and which need more awareness.

By frequently reviewing your Bing Local list analytics, you’ll be able to keep your enterprise updated and make certain you appear for as many local searches as feasible.

Bing Places for Business Dashboard

You can locate all the statistics I’ve mentioned above inside the Bing Places Business Dashboard. It’s also the place in which you could control and replace all your listing’s statistics.

The dashboard is split into a chain of panels. On the a ways left, is an outline of yourHomesCrafto profile. Here, you may replace the data, add unique beginning hours, provide advanced facts, and create gives and reductions. This is likewise where you can mark your commercial enterprise closed or HomesCraftodelete your account.

In the middle panel, Bing provides you with a series of actions you can take. This includes:

Verifying your account (in case you haven’t already)

Showcasing your capabilities and facilities

Promoting your enterprise

Connecting to Google My Business account

Downloading the Bing Places app to manage your HomesCraftoaccount at the cross

Finally, you have Bing Places Insights, which indicates you site visitors data over 3 HomesCraftotime durations (the closing four, eight, and 12 weeks). You also can compare your site visitors in opposition to similar businesses.

Examples of Bing Business Listings Done Right

A brief search on Bing exhibits masses of neighborhood groups whoHomesCrafto are already making the maximum in their Bing Business listings. Here are three remarkable examples:

Alba Dry Cleaners & Tailoring from New York, NY have a comprehensiveHomesCrafto list, entire with great pix, dozens of reviews, and accurate touch information. Bonus points for highlighting wheelchair get admission to.

Stumptown Coffee from Portland also boasts a packed listing. Their major picture isHomesCrafto exceptionally enticing, and that they do a great task such as key phrases in addition to different locations of their description. Scroll further down the page and also you’ll also see a complete list of the shop’s facilities.

Salon Viejo Hair Studio in LA is my final example. Like the two companies above, they HomesCraftohave a nicely constructed out profile, entire with compelling images and evaluations. The business enterprise’s brief description does an exquisite task of explaining exactly what they do even as getting crucial keywords in there.

Tips for Getting the Most Out of Bing Places for Business

Once you’ve got your account fully installation and demonstrated, HomesCraftoyou’ll have long gone a protracted manner to making the most of Bing for Business. But there are nonetheless a few matters you may do to HomesCraftoextract even more value:

Keep an eye out for a Local SEO replace. Like Google, Bing regularly up to date its algorithm. By keeping on which ranking elements are most crucial in relation to local search, you can HomesCraftomake certain your business stays on pinnacle.

Monitor your competition. It is just as vital to maintain an eye fixed HomesCraftoon your competitors. Try to have extra (and higher) evaluations, more photographs and extra descriptive profiles. If they run a new HomesCraftostrategy that looks to be running. Make sure you replica it.

Look into Bing advertising. Bing Places is a extremely good manner to get yourHomesCrafto enterprise in seek outcomes without spending a dime. But if you actually need to increase your agency’s exposure, look at Bing’s PPC supplying—you can find it inexpensive than Google.

Add deals or reductions. You can use Bing for Business to create and promote discounts HomesCraftoand deals totally free. Simply log in and click the relevant panel on your dashboard to get started out.

Bing Business Listing FAQs

How to say Bing Business Listing

Claiming a Bing Business listing is straightforward. Just go to the Bing Places forHomesCrafto Business website and sign in along with your Microsoft account. Then search for your enterprise info and declare your commercial enterprise if it indicates up.

How to create a Bing Business Listing

If your commercial enterprise doesn’t display up in Bing Places for Business results,HomesCrafto you’ll want to create a brand new listing from scratch. Follow the steps on the Bing Places for Business internet site, including your HomesCraftobusiness’ call, address, telephone variety, internet site, and other info like establishing hours. You’ll want to affirm the ownership of your commercial enterprise earlier than Bing makes it live.

How to replace a Bing Business HomesCraftoListing

Updating your Bing Business Listing is simple. Sign in to the Bing PlacesHomesCrafto for Business internet site and discover your enterprise for your dashboard. Click on the list and pick out “Edit” toHomesCrafto adjust the records.


Bing Places for Business may be the forgotten cousin of Google My Business,HomesCrafto however it’s far nonetheless a powerful manner to growth your commercial enterprise’ neighborhood presence and HomesCraftoenhance your nearby search engine marketing approach.

Creating an account is just HomesCraftothe begin, however. Make positive you observe my advice to maximize the effect of your Bing Business Listing, improve your Bing search engine optimization,HomesCrafto and power as a great deal visitors to your brick-and-mortar keep as viable.

What are you doing toHomesCrafto enhance your Bing profile?

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